Art Direction
Rendering (Octane)

Agency & Creative Direction
 Enjoy The Weather
This project was just such a blast to be a part of. Seeing all of the throwback sneakers (many of them in private collections) was just a site to behold. Some of these shoes were so delicate, even after 40 years of safety in a vault, that we had to be extra careful during photography.

The shoes themselves are all photographed, but the objects are 3D. Some dummy geometry was used to create the illustion of collisions between the objects and the shoe. The animation was loopable, and was used in social and retail environments. 
The campaign was a massive success for Nike and became part of the recent surge of love for  the throwback styles we are seeing today. 

Early R&D render

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