Roles
Art Direction
Modeling
Texturing
Lighting
Animation
Rendering (Redshift)

Client
Nike North America
On Cyber Monday 2018 I was lucky enough to tackle the entire Nike Cyber Monday digital experience for a day. Covering social, Nike.com (mens, womens and kids), partner social (Footlocker etc.), SNKRS, Nike App etc, the campaign married  2D shoe photography with 3D animation.  Each outlet animation was customized with a different required array of product and a host of of various dimensions. 

In the end, Nike was extremely happy with the result and the sell numbers far exceeded expectations. I take full credit for the millions of dollars they made that day. 
Back to Top