Roles
Creative Direction
Art Direction

Illustration
David Vortriede

The Independant Running Retailers Association (now RIA) is an organization that helps small running stores leverage collective marketing materials. Their campaigns are grassroots, frugal affairs with a focus on providing real value. In this case, we put together some social media posts, posters and media calendars to provide quality, thoughtful content for their channels. These illustrations were commissioned and used in a number of places for social, in-store and magazine ads. 
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